Looking at the approx 4.5million people who moved to FF3.6.0 since yesterday morning:
- ~66% (3million) downloaded the FF3.6.0 installer and installed from it
- ~33% (1.5million) manually did Help->CheckForUpdates
This is very similar to what we saw with the FF3.5.0 release. As far as I can tell, we did not gain 3million *new* users yesterday. My belief, without data to prove it, is that most/all of those 3million people were *existing* Firefox users who chose to do a download install, instead of doing CheckForUpdate. I guess there are cases where a Firefox user might want to do a fresh install, but I would have thought that most people would prefer the easier in-place upgrade of Help->CheckForUpdates.
To me, I was hoping to see:
- ~20% downloaded the FF3.6.0 installer and installed from it
- ~80% manually did Help->CheckForUpdates
Is there something we could do differently, so that next time, most existing Firefox users do Help->CheckForUpdates, instead of a fresh download? Is it possible that people hear about the new release, but do not know about Help->CheckForUpdates? What do you think?